Tribes of Twitch
Australian businesses and brands don’t yet fully understand the Twitch ecosystem and its native audience. Twitch is an environment populated by a predominantly young viewing audience and with content creators who revel in a style unique to the platform.
- To promote the concept of Twitch as a live social video phenomenon – changing entertainment consumption and how video games are engaged with by the audience
- To promote the creators on twitch and all their beautiful, touching stories
- To create a doco-style video that takes our partners on a journey of Twitch discovery gaining better understanding of the creators and the viewers